Technology is still important to a company’s competitive edge, but it seems that most organizations today have the technology down. It’s still important, but it’s more and more becoming a given – which makes it harder to use it to differentiate yourself in the eyes of the customer. So if you can’t use technology to give you an edge, what can you use?

…according to a Wharton professor and an Israeli venture capitalist, a company?s ability to understand its customers? philosophical outlook may be as vital to its success as R&D and other efforts.

…although it?s a given that technological assets can determine the progress of an individual, a company or even a nation, the decision to embrace or to reject technology is itself deeply affected by abstract ideas that are embedded in an individual?s (or a nation?s) general life philosophy.

You can read the entire article here. I agree whole-heartedly. Let’s bring back philosophy as a day-to-day activity, not as an academic discipline. Let’s make room for contemplation of life’s big issues in the work place. It’ll be fun, it’ll be good and it’ll make us better at whatever we do.