Comments on: A question for ya: Marketing my book http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/ Make Yourself and Your Business Happy At Work Fri, 10 Feb 2012 10:56:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gary Brumback http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-255113 Gary Brumback Thu, 17 Feb 2011 14:25:35 +0000 http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-255113 My own book, The Devil's Marriage: Break Up the Corpocracy or Leave Democracy in the Lurch, is due out soon. To start getting exposure I have been posting commentaries to articles in big city newspapers, adding my url, www.democracypowernow.com, at the end. BTW, I've published a lot about bad workplaces and how to make them good ones. If you like I can send you some citations (e.g., The CEO Refresher). Best, Gary My own book, The Devil’s Marriage: Break Up the Corpocracy or Leave Democracy in the Lurch, is due out soon. To start getting exposure I have been posting commentaries to articles in big city newspapers, adding my url, http://www.democracypowernow.com, at the end.

BTW, I’ve published a lot about bad workplaces and how to make them good ones. If you like I can send you some citations (e.g., The CEO Refresher).

Best,

Gary

]]> By: Alexander Kjerulf http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-17033 Alexander Kjerulf Fri, 08 Dec 2006 12:03:21 +0000 http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-17033 Kareem: I'm doing all of these, starting with number 11! Kareem: I’m doing all of these, starting with number 11!

]]> By: kareem http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-15914 kareem Tue, 05 Dec 2006 06:52:57 +0000 http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-15914 some thoughts... maybe some are usable! :) 1) sell the book on learnoutloud.com (2nd biggest online audiobook seller next to audible, but they sell all content drm-free). 2) talk to the 800-CEO-READ guys and see if there's a way to get your book written up on their blog. 3) send copies to key influencers who blog -- seth godin, noah kagan, bob sutton, guy kawasaki, slacker manager, mark hurst, future of work guys, etc. 4) offer to sell copies at a heavy discount if they're bought in groups of 10 (or something like that) and given away to co-workers... maybe only do this with galley copies to build buzz before it launches. maybe donate all these sales profits to charity. 5) ask ppl to send in the thing they liked best from the book, and how they used it, and post em on your blog (even cooler if it's videos from your readers!) 6) ask readers to submit tips, stories, etc and update the PDF and/or HTML versions of the book--the book is still a living thing after you've published it! 7) create a forum for people to come to to discuss the book & share stories about what works and doesn't. print this url in the book and be super-active to encourage happy at work ppl. 8) offer a 100% money back guarantee on any copy of the book sold (good marketing story!) 9) buy google adwords for "work happiness" or something similar and send traffic to a landing page for the book. 10) run a contest for the worst workplace stories, let users vote on the worst of the worst stories, and send the winner 10 copies to give to his or her co-workers. plus fly to their city and give them a hug :) and a bonus 11) seed piratebay with a copy of the pdf named Britney_spears_naked.mpg :) kareem some thoughts… maybe some are usable! :)

1) sell the book on learnoutloud.com (2nd biggest online audiobook seller next to audible, but they sell all content drm-free).

2) talk to the 800-CEO-READ guys and see if there’s a way to get your book written up on their blog.

3) send copies to key influencers who blog — seth godin, noah kagan, bob sutton, guy kawasaki, slacker manager, mark hurst, future of work guys, etc.

4) offer to sell copies at a heavy discount if they’re bought in groups of 10 (or something like that) and given away to co-workers… maybe only do this with galley copies to build buzz before it launches. maybe donate all these sales profits to charity.

5) ask ppl to send in the thing they liked best from the book, and how they used it, and post em on your blog (even cooler if it’s videos from your readers!)

6) ask readers to submit tips, stories, etc and update the PDF and/or HTML versions of the book–the book is still a living thing after you’ve published it!

7) create a forum for people to come to to discuss the book & share stories about what works and doesn’t. print this url in the book and be super-active to encourage happy at work ppl.

8) offer a 100% money back guarantee on any copy of the book sold (good marketing story!)

9) buy google adwords for “work happiness” or something similar and send traffic to a landing page for the book.

10) run a contest for the worst workplace stories, let users vote on the worst of the worst stories, and send the winner 10 copies to give to his or her co-workers. plus fly to their city and give them a hug :)

and a bonus

11) seed piratebay with a copy of the pdf named Britney_spears_naked.mpg :)

kareem

]]> By: Alexander http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-15630 Alexander Mon, 04 Dec 2006 13:16:22 +0000 http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-15630 Tim: Great idea - that makes the paper book viral! Greggles: Thanks for the tip. I've been looking at reviewme - look pretty cool. Traci: Great idea - that's an easy way to sell many books. Joerg: 1) Great idea. 2) Thanks - we'll do that! Scott: You got it! Thanks! wendii: Great idea, I will! Janet: I'm surprised too - 37signals know how to do it. Thanks! Mike: That's what I wanted to do originally, but I'm thinking that maybe people value the ebook more and take it more seriously if they've paid for it. i dunno - I want to do whatever give the book the most impact. Tim: Great idea – that makes the paper book viral!

Greggles: Thanks for the tip. I’ve been looking at reviewme – look pretty cool.

Traci: Great idea – that’s an easy way to sell many books.

Joerg: 1) Great idea. 2) Thanks – we’ll do that!

Scott: You got it! Thanks!

wendii: Great idea, I will!

Janet: I’m surprised too – 37signals know how to do it. Thanks!

Mike: That’s what I wanted to do originally, but I’m thinking that maybe people value the ebook more and take it more seriously if they’ve paid for it. i dunno – I want to do whatever give the book the most impact.

]]> By: Mike MacLeod http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-15006 Mike MacLeod Sat, 02 Dec 2006 19:04:22 +0000 http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-15006 Make a PDF of the ENTIRE BOOK and make it available on your site to EVERYONE for FREE. If it is any good (and I'm sure it is) it will go viral and start spreading far and wide. The biggest fans will buy hard copies for themselves and their friends. The net result should be more sales than if you charged everyone to get a copy - hard or soft. Don't believe me? Just ask Seth Godin. Make a PDF of the ENTIRE BOOK and make it available on your site to EVERYONE for FREE.

If it is any good (and I’m sure it is) it will go viral and start spreading far and wide. The biggest fans will buy hard copies for themselves and their friends. The net result should be more sales than if you charged everyone to get a copy – hard or soft.

Don’t believe me? Just ask Seth Godin.

]]> By: Janet http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-13998 Janet Tue, 28 Nov 2006 22:01:26 +0000 http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-13998 I'm surprised no one has posted this link yet: http://www.37signals.com/svn/posts/116-new-ideas-for-promoting-books I’m surprised no one has posted this link yet:
http://www.37signals.com/svn/posts/116-new-ideas-for-promoting-books

]]> By: wendii http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-13950 wendii Tue, 28 Nov 2006 19:03:09 +0000 http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-13950 Get in touch with Wayne Turmel, http://cmm.thepodcastnetwork.com/, and see if he'll interview you ... you can turn all his cranky listeners into happy ones! Get in touch with Wayne Turmel, http://cmm.thepodcastnetwork.com/, and see if he’ll interview you … you can turn all his cranky listeners into happy ones!

]]> By: Scott Perez-Fox http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-13939 Scott Perez-Fox Tue, 28 Nov 2006 18:08:46 +0000 http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-13939 Alex, I have a podcast called "twentyhood" and we have spoken about the working world several times. I would love to have you on an episode to promote your book. Write an email if interested. Alex,

I have a podcast called “twentyhood” and we have spoken about the working world several times. I would love to have you on an episode to promote your book. Write an email if interested.

]]> By: Joerg Weisner http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-13912 Joerg Weisner Tue, 28 Nov 2006 16:02:30 +0000 http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-13912 1.) @Tim and Alex: You can enhance the idea, leaving the book, when someone has read it. Let the people write down their names into the book. For example on one certain page (at the beginning or end of the book) When that page is full with names, (lets say 20 names) the person who own that book then, can send it to you, and will get a new one. 2.) Alex, I am interested in an interview with you, for my Job&Joy Blog, as well as for my Newsletter. 1.)
@Tim and Alex:
You can enhance the idea, leaving the book, when someone has read it.
Let the people write down their names into the book.
For example on one certain page (at the beginning or end of the book)
When that page is full with names, (lets say 20 names) the person who own that book then, can send it to you, and will get a new one.

2.) Alex, I am interested in an interview with you, for my Job&Joy Blog, as well as for my Newsletter.

]]> By: Traci Fenton http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-13907 Traci Fenton Tue, 28 Nov 2006 15:40:37 +0000 http://positivesharing.com/2006/11/a-question-for-ya-marketing-my-book/#comment-13907 Alex, I love all the ideas everyone posted. Bob Fuller told me the best way he marketed his book was talking to the big companies -- Yahoo, Google, HP, etc. Many of them bring in speakers as a part of a speaker's series or a brown bag lunch talk. Perhaps you could contact the best companies to work for in Europe list and ask if you can come in a speak about your book. Often these companies will buy the book for their employees from you and you can also offer it for sale. Hope that helps! ;-) Alex,

I love all the ideas everyone posted. Bob Fuller told me the best way he marketed his book was talking to the big companies — Yahoo, Google, HP, etc. Many of them bring in speakers as a part of a speaker’s series or a brown bag lunch talk. Perhaps you could contact the best companies to work for in Europe list and ask if you can come in a speak about your book. Often these companies will buy the book for their employees from you and you can also offer it for sale.

Hope that helps! ;-)

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