Author cites happiness as crucial to successful and profitable workplace

I’m is quoted in this article as saying that:
a happy work environment is no longer a luxury – but essential to creating a successful and profitable workplace.
The concept is simple but challenging for many workplaces, which still buy into a “protestant work ethic,” according to Kjerulf, who is an international speaker and business consultant on the subject.
“There is a pervasive sense that work is tough, hard and unpleasant – and that’s why you get paid to work.”
The article is released in the run-up to the WorldBlu Live 2008 conference in New York on October 16+17 where I’ll be speaking. If you haven’t signed up yet, go do it now – it’s this year’s best and most inspiring business conference.




The Week in Recruiting (Reading the blogs, so you don’t have to…) | The Recruiters Lounge Said,
October 5, 2008 @ 6:12 pm
[...] (Evil Genius) Bankrobber recruited Craigslist decoys to confuse police 8. After reading this, maybe “Don’t worry be happy” should be the new theme song of the workplace. Why [...]
Total Business Marketing Radio » You Get What You Pay Attention To Said,
October 6, 2008 @ 5:50 pm
[...] friend Alex Kjerulf, The Chief Happiness Officer, is speaking at the World Blu Live 2008 conference on democratic leadership in New York City, [...]
Stephen Said,
October 16, 2008 @ 1:25 pm
I think there is a persistent undercurrent of the idea that work is the unpleasant thing you do with most of your waking life to get money.
It certainly doesn’t need to be that way.
Mark Dowds Said,
October 21, 2008 @ 3:00 am
Alex, it was great hanging out this past week in NYC. I am looking forward to finding an excuse to come cable wakeboarding…
Dave Said,
October 29, 2008 @ 10:07 pm
Very much easier said than done…
The reason the concept is simple, but very difficult to achieve, is human beings. Most top leadership that I’ve been associated with have been very interested in their own story, own movie, and paycheck.
When times are tough, leadership has a tendency to evaporate and disappear. This is the best time to work with employees to help pass the time of economic downturn, but most companies and executive leaders are more interested in protecting themselves.
Read the book Dropping Almonds by Bach Anon to catch a glipse at leadership today and how disappointing corporate America has become.
Thanks for your blog and information