Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push – in just the right place – it can be tipped.
This is how Malcolm Gladwell ends his book The tipping point, subtitled “how little things can make a big difference”. Throughout the book Gladwell examines the circumstances in which large scale change can be brought about by a small effort. From the explosive succes og Hush Puppies (a brand of shoes) to a wave of suicides that plagued Micronesia. From the success of Sesame Street to a syphilis epidemic in Boston in the 90’s.
Gladwell argues that this sort of change is much more common than we usually acknowledge, and that it is possible because of three factors, the three rules of the tipping point.
(more…)