IDEAS, TECHNOLOGY, AND THE CHICKEN-AND-EGG QUESTION
Hello everyone! I’m delighted to be a guest blogger on Alexander’s Positive Sharing website while he is away skiing for the next two weeks. As he mentioned in his previous post, “Gone Skiing,? I’m the Founder and CEO of a company called WorldBlu based in Washington, DC. WorldBlu is dedicated to elevating the human spirit through organizational democracy (“democracy? as in universal principles of freedom, rather than a political system) and freedom-centered leadership.
What can you expect from my blog? The same tone as Alex’s blogs (although I’m not sure I can match his wit!) and my thoughts about whatever is captivating me at the moment, which will most likely have to do with freedom and democracy in the workplace.
To start us off, check this out. On Sunday, my friend Bill Taylor, founding editor of Fast Company magazine and also a member of the WorldBlu Global Advisory Board, had an article in the New York Times. Bill has a new book coming out this September called, “Mavericks at Work? and he’s writing a monthly column about these themes for the NYT.
Bill’s column was entitled, “Here’s an Idea: Let Everyone Have Ideas.? Of course it’s great to create environments at work that encourage everyone to have ideas and be innovative, so what’s really new here? I think what’s new is how ideas are now being captured and advanced at work.
We talk about innovation, participation, and voice at work, but now we have the technologies to actually make this happen on a daily basis. Here are a few excerpts from Bill’s article to show you what I mean. He tells the story of a company called Rite-Solutions based outside of Newport, R.I.
First, to their philosophy:
“We’re the founders, but we’re far from the smartest people here,” Mr. [James] Lavoie, the chief executive, said during an interview at Rite-Solutions’ headquarters outside Newport, R.I. “At most companies, especially technology companies, the most brilliant insights tend to come from people other than senior management. So we created a marketplace to harvest collective genius. . . ”
. . . Most companies operate under the assumption that big ideas come from a few big brains: the inspired founder, the eccentric inventor, the visionary boss. But there’s a fine line between individual genius and know-it-all arrogance. What happens when rivals become so numerous, when technologies move so quickly, that no corporate honcho can think of everything? Then it’s time to invent a less top-down approach to innovation, to make it everybody’s business to come up with great ideas.”
Now, how they get it done:
“[Rite-Solutions] focuses on an internal market where any employee can propose that the company acquire a new technology, enter a new business or make an efficiency improvement. These proposals become stocks, complete with ticker symbols, discussion lists and e-mail alerts. Employees buy or sell the stocks, and prices change to reflect the sentiments of the company’s engineers, computer scientists and project managers — as well as its marketers, accountants and even the receptionist.
At Rite-Solutions, the architecture of participation is both businesslike and playful. Fifty-five stocks are listed on the company’s internal market, which is called Mutual Fun. Each stock comes with a detailed description — called an expect-us, as opposed to a prospectus — and begins trading at a price of $10. Every employee gets $10,000 in “opinion money” to allocate among the offerings, and employees signal their enthusiasm by investing in a stock and, better yet, volunteering to work on the project. Volunteers share in the proceeds, in the form of real money, if the stock becomes a product or delivers savings.
Mr. [Joseph] Marino, 57, president of Rite-Solutions, says the market, which began in January 2005, has already paid big dividends. One of the earliest stocks (ticker symbol: VIEW) was a proposal to apply three-dimensional visualization technology, akin to video games, to help sailors and domestic-security personnel practice making decisions in emergency situations. Initially, Mr. Marino was unenthusiastic about the idea — “I’m not a joystick jockey” — but support among employees was overwhelming. Today, that product line, called Rite-View, accounts for 30 percent of total sales.
“Would this have happened if it were just up to the guys at the top?” Mr. Marino asked. “Absolutely not. But we could not ignore the fact that so many people were rallying around the idea. This system removes the terrible burden of us always having to be right.”
What I find fascinating about this story is the convergence of forces: workers wanting to engage more at work, CEOs being humble enough to admit that they don’t have all the answers, and a technology that allows for greater democratic participation at work.
In June, at the invitation of Harvard University Law School, I’ll be speaking at the Berkman Center for Internet and Society about the relationship between technology and organizational democracy. The question I’m asking myself right now is this:
Is our desire to engage and collaborate with each other at work fueling the creation of engagement technologies OR are these new technologies (e.g., blogs, podcasts, wikis) shifting the mindset and attitudes about what’s possible and stimulating greater workplace engagement as a result?
Which came first, technology or the desire for engagement and collaboration? It’s classic chicken-and-egg. I’d love to hear what you think! You can email me at traci@worldblu.com or post a comment to this blog.



That’s right, the one and only
It pays to be happy. Studies show that businesses with happy employees consistently outperform their less happy competitors in the marketplace and in the stock market.


