Po Bronson (the author of “The nudist on the late shift“) takes on the most fundamental question “What Should I Do with My Life?” in his new book. There’s an article on it in Fast Company, and it’s excellent stuff.

Here’s a teaser:
Instead of focusing on what’s next, let’s get back to what’s first. The previous era of business was defined by the question, Where’s the opportunity? I’m convinced that business success in the future starts with the question, What should I do with my life? Yes, that’s right. The most obvious and universal question on our plates as human beings is the most urgent and pragmatic approach to sustainable success in our organizations.
…
[People] thrive by focusing on the question of who they really are — and connecting that to work that they truly love ( and, in so doing, unleashing a productive and creative power that they never imagined ).

Yes! Thank you Mr. Bronson. Some of these thoughts lie at the center of my project (projekt arbejdsgl?de), and it’s beatiful to see a writer with his clout popularizing the same thoughts.

However, I do have one observation to add.

Finding a job that you can really commit yourself to, does not necessarily have much to do with the job itself. It may have everything to do with the organization and people around you.

What I mean is that sometimes what you really commit to, is the people around you, and the values that your organization lives by. And if this is the case, then you can find this commitment in any business. It doesn’t need to be ecological farming, charity work or third-world support. It can be something totally mundane and very close to home. If only the values of the people match your values.