Danny Wallace started a cult by accident. He placed an add in the newspaper saying simply “Join me. Send a passport sized photograph to…”. And people did. Now he only had one problem: People were kinda curious to see what they’d joined, and he still had no idea himself.

In Join Me, The true story of a man who started a cult by accident, Danny Wallace tells that story and it makes for a great read as the movement starts humbly and then goes on to make many people happy and Danny a minor celebrity in Belgium.

This book left me feeling glad that a weird guy like Danny is out there, expanding the realm of what is possible, making the world a better place and telling his story in such an entertaining way.