My friend Charlotte works for LEGO and the last time I saw her there, she handed me her new business card.
This is it:
When LEGO employees get a business card like this, they even try to match the look of the minifig (gender, hair, glasses) to the person.
I love it. It’s a brilliant way for LEGO to use their brand and to create some happiness along the way.
What does your business card look like? Is it fun, surprising and memorable… or is it just like all the other ones out there.
Update: I should probably add that only a few LEGO employees get these – they’re expensive to make so only a few executives and people in PR roles get them.
These are so cool, I think I want to work for Lego now!
Plus 1 for creativity. This is one business card everyone will put on their desk and it will remind them of Lego whenever they take a look at it. Brilliant idea. But let’s hope it does not become an industry standard or I may have to get a second desk to display all these awesome cards.
LEGO definitely gets the award for coolest business card ever. I would love to hand out a little plastic replica of myself at my next event. It’s a great lesson on staying creative, while having some fun, in every area of business.
That IS the coolest business card ever! Lego is the best. I just love them. They are fun photo objects as well.
@lucy: They have this little plastic box to lug them around in. Not as convenient as a card – that’s for sure :o)
Very cool! If I got the Lego business card, I would definitely keep it on my desk – until my 3-year-old absconded with it. And the list of creative business cards were extremely inspiring for my upcoming biz card redesign, so thanks much!
That’s wonderful if your work is with toys. I’m with a sanitary service company. Guess, I could have by business card stamped into some green rubber slime?
I used to be a homeless rodeo clown but now i am a world class magician !
don’t see a card here.
Tis cool, but even cooler if it actually looks like her. I mean, if she’s an Asian chick with a topknot, I might be less impressed.
That is so cool, except they won’t really fit in your wallet :P
Wow nice card, it is invisible isnt it?
Wow, that is a great idea!
I however do not work for LEGO. I guess I’m settling for paper.
How cool!!
Lego is right… just because we’re adults doesn’t mean we have to be all business-y and let go of the inner child. :)
I wanna work with Lego…
Cool! I assume the blurred email is csimonsen@ lego.com? lol
always nice to see that company employees are leaving these silly comments. So obvious….
That’s not a business card but yeah it’s cool.
^ thanks, Jan :|
Wow, working at Lego? How fun! I wonder what it involves?
Must be a tad more expensive to give them all those, I bet! So worth it. I don’t think I could bring myself to give them away, though!
I like it!
What a way cool biz card. Imagine how cool your kid would think you are (and would be giving your biz card to all her friends!).
Those are pretty cool and something that would make me seek out a meeting with a Lego employee. Our are pretty fun, though not on that scale – the cards all have games on the back, including crosswords & suduko – only problem is clients sometimes get distracted in meetings!
Wow… wouldn’t it be quite amazing to give one of those cards out ;)
I want!
Lego business card! Looks really nice. I’m thinking how much does one of it cost to manufacture.
Those are great. Unlike most business cards that will be tossed into the next rubbish bin – this thing will be kept for ages and maybe even displayed proudly and discussed regularly.
Thanks for sharing them with the world
– Daiv http://Twitter.com/DaivRawks
Brilliant! This card I mean. Not mine. That is pretty much standard. Hmmm… Need to talk over stuffs at office.
Love it! This is indeed the coolest business card on the Planet.
I used to be a homeless rodeo clown but now i am a world class magician !
Outstanding! Love the branding and cool factor that goes along with this.
Me want one! Guess I’ll have to work for Lego though.
I am not sure what makes this a cool idea for Lego?!
I find it to be the most obvious choice. Yes, good for the brand, but creative- certainly not!
lol… lego biz? eitherway.. very creative.
Choking hazard.
I love it. Still, I have to say it: Her hands are upside down.
Funny !
Not quite in the same League of Awesomeness, but the Habbo Hotel staff get a business card with a pixellated Habbo avatar on it fashioned to look like the employee. AND it’s a sticker!
There’s also this one, which i spotted at the Game Developers Conference last year:
http://www.untoldentertainment.com/blog/2008/03/05/best-of-gdc-2008-best-business-card/
Lego bricks are quite cool. Their business card is also very cool. I’d like to get one of these Business Cards as a souvenir.
Thanks Alex for this series.
Thanks for all the input people. LEGO is a very cool company – I like’em :o).
How cool is that? For the first time ever: I want a business card like that. And no titles
Very very good, love it. I hate to be the negative one here but can you think of the pockets you’d need if you wanted to carry more than 5 around with you at a Conference? I’d have one like that if I could!!
Very good business card. Best ever seen
We love these cards, cool!
When my tempermental printer is working, I think I am perhaps the only one doing these other than The LEGO Corporation. For a less expensive alternative I also print on bricks to make “Business Bricks(TM). Just thought people might want to know.
Working on getting it well –hope to be back in production in few days.
How about a key chain or a floating boater’s keychain?
Hey! This business ‘card’ would sit on your desk forever, no? Class idea.
I say that is an amazing piece of marketing collateral. Look at all the positive responses (people wanting to work for lego or wanting to have it). This is what they call “made to stick.”
You could carry your biz cards as a necklace. My new business card is going to be an anvil.
Might want to blur out Charlotte’s last name on the minifig. Would be pretty easy to figure out her e-mail is quite possibly csimonsen@lego.com
Out of all the reactions to this post, I get the biggest kick out of the sheer green-eyed envy this seems to give a lot of people :o)
I should probably also add, that these are only given to LEGO executives, not to all employees.
This business card makes we want to work for Lego.
This is certainly unique. But on the matter of practicality… hmm, I think not. :)
This is utterly cool… though a little hard to stick in a wallet with your other business cards!
James
fantastic, I want one
This is really unique business card. It’s really cool to work at Lego. I wish I could have that one. Lego employees must be really lucky :)
Nice, wow! I used to work at Legoland. I had a little name tag that had a sticker of my name on it, not great but those are cool!
These look cool, but very impractical. I can easily carry 100 regular business cards in my pocket, but I would need a briefcase to carry these around.
Very creative, and perfect considering the company.
Totally cool! It’s one of those “miniature billboards” that not only gives someone the name of the presenter but represents the company they work for in a 3-D way. Spot on! (I hope you don’t mind, but because this is so cool, I’m linking to this from my “mini-blog” on Business Cards.)
Thanks for posting this!
I think this is amazing! I have always wanted to work for LEGO ever since I was little (back in the 80’s). I’ve never given up that dream but I am a graphic designer? Any chance LEGO is hiring graphic designers?
I always thought Legos were component you combine to create something.. what does she snap her “business card” to?
Amazing! I wonder how many different models they made to represent their team.
This is obviously cool – but also incredibly stupid and totally impractical as far as business cards go. It is completely unusable as a business card. Oh, right… that’s because IT’S NOT A BUSINESS CARD.
How do you carry them? What’s the person supposed to do with it after you give it to them? Where are they supposed put it? How does it fit in a Rolodex? How expensive are they to make?
excellent!!!
These are the coolest business cards ever made! Problem is, for people who do a lot of networking, it’s not like you can just throw this in your wallet with the other business cards you’ve collected. Still, I’d rather hand this out than the usual business card you typically see!
just what we need, more plastic junk. this does not function as a business card because it will either be kept as a clutter trinket or thrown away, but cannot be stored with other cards, if that is your practice. in this day and age of diminishing resources this seems a major waste.
Abso-fricken-lutely awesome! :D
As far as carrying around business cards of other people ,that is the purpose of a pda. I mean how many cards can you comfortably carry in a wallet or card holder. As far as where to put them, you build a roledex or a merry go round out of Bricks and then attach. Or if you want to get fancy you build yourself a NXT robotic roledex that will twirl it for you and stop at the correct fig. Or if using Business Bricks(tm) you simply stack them up. And build things out of them or create flow diagrams with them on baseplate so you get a 3d representation of your network.
If you got one, and you liked it, I am sure you would find a good place to put it.
I wonder if they all have those cool LEGO PHONES and PENS? the cards are really cool! I don’t think people throw those in the trash…… but they probably will give them to their kids :)
Very good idea! I want a business card. I don’t really need one, but I just think it would be cool. I was going to go for the design used by Christian Bale’s character in American Psycho (in the colour ‘bone’) but I might have to get a bit more creative, now that LEGO have upped the game…
Cute, but tough to fit in a Rolodex. ‘Probably not as big an issue in the Blackberry age as it would’ve been a few years ago. But I do wonder, if I worked at Leggo, how many of these could I carry around at a time? They aren’t going in my wallet.
It just goes to show, you can’t be too careful.
Not to be a wet blanket, but for all the commentators who say the Lego is impractical or “doesn’t fit in a Rolodex” – how many people even still use Rolodexes?
Once I get someone’s contact information it goes into my PDA/phone and that gets synchronized with my electronic contact list.
And even if I did have a Rolodex (I do have a box with assorted business cards from various and sundry contacts and vendors I’ve worked with), and I wanted to keep this Lego employee’s info in it, I’d just use a blank card (or the back of one of my own) to write the info down and stick it in.
Meanwhile the little Lego figure would help decorate my workspace.
Wow! Absolutely clever.
It
@ sara – The function of business cards is changing. I agree with Leroy43. The contact information goes directly into the smartphone / PDA. That’s where the contact info is pulled from in case you need to contact that person, rather than carrying around the lego person in your pocket. I don’t know of anyone that carries around a stack of contacts’ business cards in their pocket everyday.
Might be a lot easier to hang an effigy of your boss inside your cubicle with a “card” like this
I suspect that not only do very few get them but they also have paper cards and very few card recipients get these deluxe cards. You, my friend, are part of a rarefied group. Being a super blogger has it’s advantages.
is it to kids or for business i am confused it would be better for toys shop are business related to childrens but not for sure for adults
what you all say……….
This is something that someone would leave sitting on their desk for a great deal of time. Really cool branding power.
wow
i really really want to work for lego so i can have one of these made for me!
Nice! I want one of my own.
P.S.
Please visit my blog site.
Alex – can you tell your friend Charlotte that Lego should sell these? This would be such a great calling card.
My business is turning business cards into business cards on steroids with BusinessCard NoteCards. We take client’s existing business cards and spiral bind them to blank note pages and a year-at-a glance calendar on the backs. Even though they have been around for 20 years, very few know about them. I’m always looking for new ideas and this selection of unique cards was appreciated.
GREAT! Everybody would remember visit card like this one!
There is a fun and inexpensive way to produce business cards using moo.com and flickr.
I’ve done two sets, the first set even got mentioned on James Governors Redmonk blog, here are my latest set.. http://cathcam.wordpress.com/2009/03/12/moo-cards-ii/
Great post. Imagine if other companies did the same thing. I’d take a “iPhone business card” from an Apple employee, but would stay away from cards from anyone working in sanitation.
very good, thank you
Very interesting design and extremely unique! Not quite sure how I would slide that in and out of my wallet.
Awesome!
No actually a business card (hint: look up definition of card), but cool nevertheless as a corporate promotional gift.
I have always liked the lego idea! I’ve seen some who have the lego blocks for their cards, but not a minifig. Very cool. I’m jealous of lego executives. For us normal folks we just look for great deals on printing our cards.
This Lego Card is seriously one of the most unique business cards I have ever seen. Way to get a head!
Wow, LEGOs business card is awesome. Is anybody here seen business card of Google?
Wow, very innovative!
nice~!
Well, I have a double take on the Lego Cards. As a cute idea between company divisions, etc..it seems like a great idea, but as an ‘Actual’ business card it seems rather cumbersome, and just really down right dumb. Everyone knows what Legos are, and don’t need to be reminded, and no one would want to carry one of those around with them, so they would probably put it up, and just write down the information that is on it. That is just my opinion, that’s all.
OurSpace-The Coolest Social Network site on the Planet!
Very creative! I found a design that has been very successful. It’s everything we look for; it’s alluring, it’s seductive, it’s persuasive. Check it out at http://www.mlmflyer.com. I hope your results are as good as mine.
this is a great “card” we have done this on other items as well. We have done some pretty cools stuff. Let us know if you want to know more.
Fran
Fabulous idea! I just just imagine the army of Charlotte’s lined up like March of the Wooden Soldiers in her office. As a take away Charlotte can say, “Now let’s build a strong relationship”, or “Let’s snap to it”. Anyway a fabulous idea and the begining of a great marketing non-traditional tactic. Now how can I get my army of Joe’s, so I can start build strong relationships with clients.
I do quite a few of these for LEGO(tm) fans of all ages–both by printing and engraving. Actually was doing them before The LEGO Company. BusinessBricks(tm) also are very kewl-more economical but not quite the kewl factor of a fig.
Too bad with all the effort of blocking her number and email address, top two result of the following keyword reveals them: charlotte simonsen lego
Wondered if you had seen an article in today’s (July 23, 2009) Financial Times newspaper. It covers a lot of the same ground that you do in this article.
Those have cost some big bucks to do. If your looking for any kind of offset printing but cheap check out this company I came across from K2 Print Studio. They don’t do legos but almost everything else.
http://www.k2printstudio.com/
Coolest business card & position title ever….
How cool is that, Lego are just amazing in developing new branding techniques, I would like a business card like that.
Really unique and attractive.
Haha that’s awesome :) if only it were viable for all companies to do this!
Seriously cool. Thanks for sharing.
That
Toy industry can never go wrong, specially Legos! Good stuff…
[…] matching hair, gender and glasses for their employees new business cards, pretty amazing, read more here. Subscribe | Digg! | del.icio.us | Facebook | […]
Hi Alex,
Nice blog, thought you would be interested in seeing our new business card product. There is actually a design contest going on for it right now. Here are both links to the product and to the contest.
Product – http://www.premiumcards.net/business_cards/the-2×2-business-card-8-pack-c-21_115.html
Contest – http://www.premiumcards.net/contest.html
Great it is incredible idea . I
If your looking for any kind of offset printing but cheap check out this company I came across from K2 Print Studio. They don
Haha that
Thank you very much for everything
That’s awesome! I wish I had the resources to make something this creative. I saw some pretty nifty baseball-card style business cards the other day that were pretty cool (www.searchschwag.com). But now I want these instead! lol
Wow, very innovative!
Your site doesn
That has got to be one the cutest business card I’ve ever seen.
It’s surely a clever way for Lego to make a business card. Since their brand is already widely known just a single glimpse of this ‘card’ and you already know what company the person is working for.
I got some more posts cute and clever designs of business cards on my blog as well. Check us out whenever you have the time.
Seriously cool. Thanks for sharing…
Really unique and attractive…
Wow, thats so cool. I love it.
I came up with my own unique business card idea at http://www.PromoBills.com. Instead of handing out a regular business card, I can hand out “Million Dollar Bills” with all my contact info. If you like them let me know and I can make them for you too and customize them however you want
I agree, it is cool stuff. The other day i ‘accidentaly’ googled to a site with some cool business cards and this lego was rated one of the top.
Haha such a cool business card! Original cards like that always have a huge impact people always will remember you.
Thanks my friend Seriously cool. Thanks for sharing
thanks you everybody
Thanks a lot for the wonderful information
Thanks a lot for the wonderful information
That’s just great. With this cards it’s easier to do business.
Maybe someone with a http://www.cleantechjobs.de could have one with a small SOLAR Panel. Great.
Lovely ideas, very innovative :-)
That’s definitely a business card worth keeping!
Thanks a lot for the wonderful information
Great blog, and what a commen line :-) I love these cards
Even in this economical environment Lego is growing. Just because of the cards, nope because people love spending on Kid
LEGO is one of the top brands for my children, lovely Idea.
Very nice cards and blog. Will recommend
These cards are amazing.
These cards are amazing.
Thanks a lot for the wonderful information
Where to buy these cards? Nice Blog
I really enjoyed reading an article. As some sentences, but generally did not like full turn. health into your hands. good work.
I agree, it is cool stuff. The other day i
Best business card ever. Sublime, very cool.
it is very good post
I cannot print corportate logos directly onto the fig, but can do names, email addresses, tele numbers.
I am working on new product to be released soon called a Fig-TEE which is essentially a tee shirt for a minifigure for LEGO(tm) and other LEGO(tm) compatible brands. On these I will be able to print logo and you can just put them on your favourite fig.
oops “corporate logos”
Update: Just got in my sample of injected priatable part and it looks excellent. So you can go out and buy your own minifigure (or buy from me or anyone else) and dress him with a custom printed Tee Shirt, a fig-Tee(tm).
These are awesome.
For those who might want a custom fig whether a LEGO(tm) fig or other compatible ones, I have now had custom made a tee shirt that will fit onto a fig. These are call Fig-TEEs(tm) Since these are my own part and are NOT a LEGO(tm) part, there are no legal restrictions to printing your company name and logo onto them. Of course I still can decide what is aprropriate in my estimation and can of course refuse to print anything I do not deep appropriate.
Tommy Armstrong
http://www.brickengraver.co
That is so cool, except they won
This is definitely eyecatching and innovative
consultant and author Alexander Kjerulf recently blogged about a very cool business card he received from a colleague who works for LEGO. Her contact
Quick update. The Fig-TEEs(tm) have arrived and now a vialble option if one would like a business fig with their logo on them.
That is so cool, except they won
I can hand out
It may not fit the wallet as others stated, but neverless it’s one of the coolest ideas for a business card I have seen so far. Not just some fancy design, something really new.
thank you for good sharing
H
I can hand out
in the comments, were a link to Alexander Kjerulf
So sweet, I need one! :D
in the comments, were a link to Alexander Kjerulf
I agree, it is cool stuff. The other day i
And organisations need to challenge their people in this area everyday if they want creative thinking. Take a look at this from Lego
this area everyday if they want creative thinking. Take a look at this from Lego
consultant and author Alexander Kjerulf recently blogged about a very cool business card he received from a colleague who works for LEGO. Her contact
It may not fit the wallet as others stated, but neverless it
hello nice blog nice blog
Definitely a innovative way of rethinking businesscards and including the brand in it aswell
I don’t work for LEGO but I really want one of these as a calling card for my LEGO fanatatical son.