My friend Charlotte works for LEGO and the last time I saw her there, she handed me her new business card.
This is it:
When LEGO employees get a business card like this, they even try to match the look of the minifig (gender, hair, glasses) to the person.
I love it. It’s a brilliant way for LEGO to use their brand and to create some happiness along the way.
What does your business card look like? Is it fun, surprising and memorable… or is it just like all the other ones out there.
Update: I should probably add that only a few LEGO employees get these – they’re expensive to make so only a few executives and people in PR roles get them.