Almost a year ago, we started Arena in Copenhagen. It’s since become an interesting workplace and meeting place for lots of small innovative businesses in IT, architecture, consulting and much more.
A few months ago, we got a visit from 2 swedish guys looking to start something similar in Malmoe (in Sweden, very close to Denmark), and Thomas Mygdal and I gave them the grand tour of Arena and explained our thoughts and ideas.
It must have struck a chord with them, because they started Arena Malmoe, based on the same basic concepts. Of course we’re delighted to see our ideas spread, and will help them get going any way we can.
We had a meeting today with them and with Kent from United Spaces, which is a huge office Space in Stockholm. We decided to start a network, so that our member can use each others locations. This means, that I now have access to office facilities in Copenhagen, Malmoe, Stockholm, Oslo, London and Barcelona. and that people from those places can drop in at our Arena to work if they want to. How cool is that?
This is an excellent example of a good idea spreading almost by itself, simply because it’s allowed to. We might also have tried to franchise and license the Arena concept, but it very likely wouldn’t go anywhere. By simply releasing the idea “into the wild”, it gets a chance to spread, and so far it seems to be spreading.
If anybody else is looking to start a fun, creative office space, let us know. We’d be happy to help!