Best damn newsletter around

You can make co-workers and employees happy at work – but you can also try to make customers a little happier. And don’t you think that will keep them coming back?

Zopa is a new kind of bank that lets you lend money to or borrow directly from other people. That’s cool but it’s not the only reason I admire them. I also admire them for their funny, irreverent, different newsletters like this one:

We try to be completely open with our members, but chances are there are still some things you don’t know about us yet. So rather than leaving you in the dark, we thought we’d fill you in on 10 things you might not know about Zopa:

  1. Lenders earn 3.25% interest from the minute we receive their money until the moment it gets lent out
  2. You can lend as little as 10 – so it’s really easy to dip your toe in the water and see what it’s like
  3. Rather unfortunately, in Russian ‘Zopa’ means ‘bottom’
  4. Lenders are protected against fraud – so if a borrower borrows fraudulently and then defaults, or if someone hacks into your account, then you won’t lose out
  5. The Zopa Member Services Team is on hand 7 days a week, and is only ever an email away (contactus@zopa.com)
  6. People from the north tend to pronounce Zopa to rhyme with ‘hopper’, people from the south, to rhyme with ‘hoper’
  7. You can transfer money into Zopa using your debit card – ring 0207 636 7712 during office hours (Monday to Friday, 10am – 6pm)
  8. Our bad debt levels currently stand at less than 0.05% across all markets
  9. By offering in many markets at once, your money will get lent out quicker and so will work a lot harder for you
  10. There is no official Zopa handshake. Yet.

This is a great way to make you customers a little happier – and it’s great branding that helps underscore the fact that Zopa is not a traditional bank.

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