Is your workplace happy? You can win a freezer full of ice cream!


Ice cream company Dreyer’s (or Edy’s depending on where in the US you are) have just launched a campaign to find the happiest workplaces in the US.

The happiest companies will win a fully stocked (and re-stocked as warrants) freezer full of Dibs bite-sized ice cream for a month. What is bite-sized ice cream, I hear you ask? It’s a package full of little bite-sized, chocolate-covered ice cream nuggets – so you don’t even need to get out a bowl or a spoon. Now that’s innovation.

If you’d like to win, you must enter your workplace into the competition here and tell them what makes your workplace happy.

I think that’s a wonderful way to brand your product, and I’ve long predicted this development – that companies would start branding themselves on happiness at work. In this case it makes sense for Dreyer’s/Edy’s, because they are themselves a fun place to work and because their product fits very well with this message. Think about it. Happiness. Ice cream. Is that a perfect fit or what?

Which just goes to show that the idea of great workplaces is spreading and becoming more and more commonplace. I loooooove it :o)

3 thoughts on “Is your workplace happy? You can win a freezer full of ice cream!”

  1. Wonderful promo, Alex. Even the site is fun to navigate.

    I’m happy, my workplace is happy, and I’m the only one here.

    Now I have to figure out if that’s why it’s happy ;)

  2. I saw this when you posted it in April and I entered. I just found out my company one. I’m incredibly excited. I just sent text messages to half my office. That’s the kind of response you’d expect from a company that would win.

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