Ice cream company Dreyer’s (or Edy’s depending on where in the US you are) have just launched a campaign to find the happiest workplaces in the US.
The happiest companies will win a fully stocked (and re-stocked as warrants) freezer full of Dibs bite-sized ice cream for a month. What is bite-sized ice cream, I hear you ask? It’s a package full of little bite-sized, chocolate-covered ice cream nuggets – so you don’t even need to get out a bowl or a spoon. Now that’s innovation.
If you’d like to win, you must enter your workplace into the competition here and tell them what makes your workplace happy.
I think that’s a wonderful way to brand your product, and I’ve long predicted this development – that companies would start branding themselves on happiness at work. In this case it makes sense for Dreyer’s/Edy’s, because they are themselves a fun place to work and because their product fits very well with this message. Think about it. Happiness. Ice cream. Is that a perfect fit or what?
Which just goes to show that the idea of great workplaces is spreading and becoming more and more commonplace. I loooooove it :o)