A CEO of a large Norwegian company once told me that “you know a corporate values program is doomed to fail, when they start distributing mouse mats with the values printed on them.”

Many companies today have taken great pains to identify and communicate their core values, but often this kind of thing sinks below the surface like a stone, leaving very few ripples.

In this short video that I shot for one of our clients a while back, I talk about what it takes to create corporate values that have value and I give a great example from one workplace that’s done so very successfully.