You know a corporate values program is doomed to fail when they start printing mouse mats with the values.
– Henrik Burkal, CEO of REMA1000 Denmark

Possibly the best quote from our conference two weeks ago :o)

REMA1000 is a Norwegian chain of grocery stores and Henrik is the CEO of the Danish division. REMA1000’s vision is to be the most values-driven organization in Scandinavia. Consequently they have strong opinions on how or how NOT to introduce and strengthen corporate values.

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