Quote

You know a corporate values program is doomed to fail when they start printing mouse mats with the values.
– Henrik Burkal, CEO of REMA1000 Denmark

Possibly the best quote from our conference two weeks ago :o)

REMA1000 is a Norwegian chain of grocery stores and Henrik is the CEO of the Danish division. REMA1000’s vision is to be the most values-driven organization in Scandinavia. Consequently they have strong opinions on how or how NOT to introduce and strengthen corporate values.

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3 responses to “Quote”

  1. […] the values, but not living them, is no better. An example of this comes to us from the Chief Happiness Officer blog, in which author Alexander Kjerulf shared this quote from a recent conference he […]

  2. […] the values, but not living them, is no better. An example of this comes to us from the Chief Happiness Officer blog, in which author Alexander Kjerulf shared this quote from a recent conference he […]

  3. […] the values, but not living them, is no better. An example of this comes to us from the Chief Happiness Officer blog, in which author Alexander Kjerulf shared this quote from a recent conference he attended: You know […]

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