We finally got a chance to visit Ben and Jerry’s global HQ in Vermont and it was AWESOME. Not only did we get to hear about the company’s mission to create a better world, see how the ice cream is made and visit the famous flavor graveyard – we even saw a man propose to his girlfriend in the middle of a tour. She said yes :)
Here are some impressions from our visit.
Proudly written on the walls: “Business has a responsibility to give back to the community.”
“If it’s not fun, why do it?”
The flavor graveyard is where Ben And Jerry’s celebrate their mistakes by honoring every ice cream flavor that failed. It looked very pretty in the snow. You can also find it online.
This is brilliant – instead of hiding or punishing their mistakes, they celebrate them. Here are 5 reasons why every workplace should do that.
All in all we got a very positive impression of the culture at Ben and Jerry’s. The employees we talked to clearly loved their jobs, they do their utmost to make great ice cream while protecting the environment and also have a mission to create “Linked prosperity” for their entire ecosystem, including suppliers, farmers and the local community. It’s inspiring to see a company so focused on creating a happier world, which is also why their mentioned in my latest book Leading With Happiness.
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