Dubai pushes for more CHOs

I’m quoted in this article on Dubai’s push to introduce Chief Happiness Officers in more workplaces:

When it comes to the business of happiness, Alexander Kjerulf is an international authority.

He is the founder of Woohoo Inc, a Denmark-based firm which advises leading multinational companies on happiness at work, has written a series of books on the topic and given keynote speeches around the world.

He said he is aware of the “huge focus” on workplace happiness across the Middle East and particularly in Dubai, which he credited to its bid to become the ‘happiest city on Earth’, where it is high on the government agenda, alongside the emirate’s drive to attract top talent.

 

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