Complete this sentence: “When it rains, the price of umbrellas goes __.”
If you guessed up you’d be right in most places. But at IKEA stores, you’d be wrong.
Here’s how they price their umbrellas depending on the weather:
Yes, on rainy days, umbrellas are cheaper :o) What a nice way to make customers happy.
This is no coincidence – happiness matters at IKEA. Their founder, Ingvar Kamprad, once said this:
Work should always be fun for all colleagues. We all only have one life. A third of life is work. Without desire and fun, work becomes hell.
To me, this attitude only makes sense. Making your employees happy makes the business more profitable and making your customers happy keeps them coming back.
It ain’t rocket surgery, and fortunately more and more companies are figuring this out and committing themselves to happiness at work.
4 thoughts on “At IKEA, umbrellas are CHEAPER when it rains”
Very cleverly designed CR policy!
I love this! It’s great to see a large corporation that values something other than their bottom line.
I knew I like Ikea not just for their awesome furniture! This is a unique marketing strategy. :D