The title of this book is a deliberate provocation. After endless messages about putting the customer first, Hal Rosenbluth, CEO of Rosenbluth International, says you should “put your people first and watch’em kick butt”. (Rosenbluth International is a world leader in corporate travel management, with over 5.000 people in more than 50 countries).
The same principle works so well for Southwest Airlines, as described in the book “Nuts!“. And indeed there seems to be many similarities between the approaches taken by Southwest and Rosenbluth, and the results they achieve.
Both companies enjoy huge financial success. They both lead their markets in quality of service and customer satisfaction. They both have a motivated, caring work force, willing to go very far for their customers, each other and the community. They both care deeply about people, and strive to make work a place where people learn, have fun and grow. They both hire people who have the right personality, and then train them to have the right skill.
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