I always thought that the really big companies were immortal. That once an organization attained a certain size, it would last forever, barring some catastrophic event or weird fluke. But it turns out, that the average life span of Fortune 500 companies is under 50 years!
Arie de Geus pioneered a study at Shell that uncovered this fact, and looked at companies that have lasted a long time, and “The living company: Growth, Learning and Longevity in Business” summarizes the characteristics of these organizations. The most important fact that sets them apart: They are not in business only for the money!